Thursday, October 11, 2018

Music Videos






media language: how the media through their forms, codes, conventions and techniques communicate meanings
media representations how the media portray events, issues, individuals and social groups
media industries: how the media industries’ processes of production, distribution and circulation affect media forms and platforms
media audiences: how media forms target, reach and address audiences, how audiences interpret and respond to them and how members of audiences become producers themselves.

Emily Sande – Heaven
feature their respective artist(s) and are a mixture of performance and narrative, and raise a number of similar representational issues surrounding ‘street life’.
Radiohead - Burn The Witch

does not feature the artist(s) but celebrates the power of narrative and signification and a postmodern emphasis on intertextuality. The video contrasts clearly with the representations featured in Heaven

Learners should investigate how the elements of the theoretical framework for media language are used to construct representations that appeal to particular audiences, including a consideration of the influence of historical, social and cultural contexts. Consideration should be made of media language elements specific to music videos such as camera shots, angles, lighting, settings, locations, costumes, props, makeup, editing and sound as appropriate.

Historical, Social and Cultural Contexts

Burn the Witch

1 comment:

  1. I acknowledge that the presentation is not finished, the level of detail, however and insights for the first part of the presentation is good, if you were to continue would be awarded a high C. The areas that you now need to focus on besides finishing the piece are as follows one page (About the band/song) try to find out why Radio head created it.


    The analysis of the mise en scene elements is on the whole good with thge exception of the page referencing witches being drowned on a see saw simply because you do not refer to this medieval practice and what it might symbolise. The use of theory needs to be invoked more e.g. wrt to the witch apply Barthes semantic code and enigma code, what are these depictions hinting at (fear of strangers/need to conform/ contemporary culture and nationalism/anti liberalism???)

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