media
language: how
the media through their forms, codes, conventions and techniques communicate
meanings
media
representations how
the media portray events, issues, individuals and social groups
media
industries: how
the media industries’ processes of production, distribution and circulation
affect media forms and platforms
media
audiences: how
media forms target, reach and address audiences, how audiences interpret and
respond to them and how members of audiences become producers themselves.
Emily Sande
– Heaven
feature their respective artist(s) and
are a mixture of performance and narrative, and raise a number of similar
representational issues surrounding ‘street life’.
Radiohead - Burn The Witch
does not feature the artist(s)
but
celebrates the
power of narrative and signification and a postmodern emphasis on intertextuality. The
video
contrasts clearly
with the representations featured in Heaven
Learners
should investigate how the elements of the theoretical framework for media
language are used to construct representations that appeal to particular audiences,
including a consideration of the influence of historical, social and cultural
contexts.
Consideration should be made of media language elements
specific to music videos such as camera shots, angles, lighting, settings,
locations, costumes, props, makeup, editing and sound as appropriate.
Historical, Social and Cultural Contexts
Burn the Witch
